THE ESSENCE OF ROCK & ROLL

Bjørn Are Evjen

bjorn.are.evjen@gmail.com
920 43 698
www.artofgarage.com

WHAT IS THE ESSENCE OF GARAGE ROCK? HOW CAN THIS ESSENCE BE TRANSLATED INTO VISUAL EXPRESSIONS?

What do you want to accomplish /achieve with your project?

I want to inspire the rock & roll community to challenge the artistic norms and traditions of the genre, while staying true to the essence of the culture.

What did you discover?

I discovered that the essence of garage rock is in fact the essence of rock & roll. This essence is found in a certain mentality and attitude, and the aesthetic principles that have shaped the artistic tradition since its origins all spring from this state of mind.

What has inspired you?

My love of rock & roll as an art form. I believe that it’s the most powerful art form in the world. Whether it’s the music, or the visual art, it just speaks to me and provides the ultimate platform for me to express myself creatively.

How have you chosen to address the task?

My finished product is an inspirational guide on how to rock & roll your artwork. It introduces my theories on the essence of rock & roll and suggests how this can be put into practice. The guide itself provides examples of how I choose to communicate this essence through my work, but it is crucial to the whole concept that there are no strict guidelines and that my theories and design strategies are open to creative interpretat.

Who will especially benefit from your project?

Hopefully my main target group will be artistic youth and adults with a curiosity or passion for the music, visual aesthetics, and the mentality associated with rock & roll.